National Marketing Director Stepless

Job Title: National Marketing Director Stepless
Report to: George Dassios, Executive VP USA
FLSA Status: Exempt
Department: Sales & Marketing
Division: Guldmann Inc. USA
Area/Accounts: USA Market
Location: Boston MA- Waltham Office
Qualifications: In possession of a Bachelor's Degree (Business Administration & Marketing) with an Advanced Degree (MBA)
Experience: 3-5 years related marketing experience and/or training is highly valued.
Salary Range: Upon request

Position Summary:
Responsible for the general marketing activities related to the imminent launch of the Stepless product lines in the USA.
Focus will be on;

  • Acute Care and select Long Term Care facilities
  • Architects and Facility Design companies
  • The VA Government and similar GPO organizations
  • Hospital Systems and other Share Service Organizations
  • Government Institutions and Public Service Facilities

Your primary objective is to evaluate research and develop an American business strategy for the successful launch of the Stepless Division in the USA.

You will be required to assess the viability of the various target segments as identified above, as well as establish the required resources necessary to support the execution and sustainability of this business endeavor.

Your findings will include the ideal combination of the 4 basic marketing “Ps” (Product, Price, Promotion & Place) for the Stepless Division and will serve as a primary driver for what business course of action Guldmann Inc. pursues.

You will be working closely with the USA Executive VP, as well as related counterparts from the Danish Headquarters in Aarhus and other European Market Leads, where Stepless is currently being marketed. As a result, you will be required to maintain a strong knowledge base of the Stepless product line and establish yourself as a reliable source of information/local expert for the USA market.

Essential Duties and Responsibilities
Including, but not limited to the following.
It is expected that you actively:

  • Focus on Major Strategic Accounts and Organizations and Major Buying Groups
  • Prepare a business plan for each identified segment so as to establish what and how short and long term customer needs may be met
  • Coordinate efforts with your Team and fellow Co-workers, both here in the USA and Global HQ in Denmark
  • Develop forecasted revenue targets and assess the feasibility of the various segments Steppless should pursue
  • Develop business relationships and perform extensive market research with prospective customer segments on a regular basis to maintain account relationship, advice of new product and service features, obtain feedback on potential products & services and assess revenue potential
  • Outline the support that the engineering and training departments need to provide post-implementation support to assigned accounts/customers
  • Prepare and conduct technical/product presentations and demonstrations
  • Participate in trade shows by representing the organization and sharing product info
  • Provide feedback about: competitors, market, products, ideas, state laws and regulations, and other market info to marketing and product engineering teams for future product enhancements
  • Shares ideas and customer needs throughout all phases of the product life cycle (plan, design, integrate, install, manage)
  • Maintain a good relationship with the business community, colleagues, and competitors
  • Educate yourself via courses, training

To perform the job successfully, an individual should demonstrate the following competencies:

  • Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics
  • Interpersonal - Focuses on solving conflict. Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things
  • Written Communication in English - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information
  • Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals
  • Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values
  • Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions
  • Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events
  • Initiative - Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed
  • Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below represent the knowledge, skill, and ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Ability: Read, analyze, and interpret general business periodicals, professional journals, technical procedures, and/or governmental regulations. Strong presentation skills are an absolute requirement.

Computer Skills: Solid working knowledge about computers and various typical office software.

Certificates and Licenses: No certifications needed.

Supervisory Responsibilities: This job has no supervisory responsibilities.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision and Ability to adjust focus. While performing the duties of this job, the employee is frequently required to stand; walk and talk or hear. The employee is occasionally required to sit; use hands to finger, handle, or feel and reach with hands and arms.

Rules & Requirements

  • Follow and promote Guldmann Values
  • Report any illegal or otherwise wrong behavior within our organization
  • Maintain the ability to travel by having current Licenses and Passport
  • Maintain valid work permit and/or Visa for the US
  • Excellent interpersonal skills
  • Excellent communication skills, both oral and written
  • Ability to prioritize and work independently
  • Support colleagues both from a business perspective, but also from a social responsibility perspective
  • Follow Guldmann Employee Handbook and communicate any needed changes

NOTE: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization. Any known fault or questions to this document must be reported to Superior immediately.

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