Privacy Policy

Guldmann’s Instagram, LinkedIn, YouTube, and Vimeo pages

1. When does this Privacy Policy apply?
This Privacy Policy applies to V. Guldmann A/S’ (“Guldmann”) processing of the personal da-ta you leave and/or provide when you visit Guldmann’s Instagram, LinkedIn or YouTube pag-es (the “Pages”) and when you click on the links to the Pages integrated at the bottom of our website

2. Who is the data controller of my personal data?
Guldmann and Meta Platforms Ireland Limited (”Meta”) are jointly responsible for the processing of your personal data via Guldmann’s Instagram page and for the processing that takes place when you click on the Instagram link which is integrated into Guldmann’s website This privacy policy supplements Meta's general privacy policy applicable to Instagram, which you can find here.

Guldmann and LinkedIn Ireland Unlimited Company (”LinkedIn”) are jointly responsible for the processing of your personal data via Guldmann’s LinkedIn page and for the processing that takes place when you click on the LinkedIn link which is integrated into Guldmann’s website This privacy policy supplements LinkedIn's general privacy policy, which you can find here.

Guldmann uses the providers of YouTube and Vimeo as data processors in connection with Guldmann’s use of YouTube and Vimeo and in this connection also shares certain information about your interactions, interests, etc. with YouTube and Vimeo. This sharing takes place on the basis of our and Google’s and Vimeo’s legitimate interests in optimising marketing and the services, including our videos, on YouTube and Vimeo (Article 6(1)(f) of the General Data Protection Regulation).

Meta's company details are:
Meta Platforms Ireland Limited
4 Grand Canal Square, Grand Canal Harbour
D2 Dublin
CVR no.: 462932
Instagram’s privacy policy is available here

LinkedIn’s company details are:
LinkedIn Ireland Unlimited Company
Wilton Plaza
Wilton Place, Dublin 2
CVR no.: 477441
LinkedIn’s privacy policy is available here

Google’s company details are:
Google Ireland Limited
Gordon House
Barrow Street, Dublin 4
CVR no.: 368047
Google’s privacy policy is available here

Vimeo’s company details are:, Inc.
c/o The Corporation Trust Company
Corporation Trust Center
1209 Orange ST
19801 Wilmington
CVR no.: 4550462
Vimeo’s privacy policy is available here

Guldmann and the providers of LinkedIn and Instagram have entered into an agreement on the allocation of the data protection tasks. According to these agreements, Guldmann and social media providers are each responsible for the tasks associated with the processing we each undertake. However, it has been agreed between Guldmann and the provider of Instagram that the provider is responsible for enabling you to exercise your rights as described in the 'Your rights' section below in relation to the use of Instagram, and that it is Guldmann that is responsible for providing you with the information described below. In addition, it is agreed between Guldmann and LinkedIn that LinkedIn is responsible for responding to requests from you regarding the rights described in the 'Your Rights' section below. 

LinkedIn has also published an addendum about joint controllership for LinkedIn Page In-sights which you can find via the link:

3. The Pages
Depending on your behaviour on the Pages, Guldmann and Meta and Linkedln respectively (depending on the Page you are visiting), may receive the following personal data about you:

  • Whether you “Like” the Pages or have used other reactions on the Pages.
  • Comments you leave on the Pages
  • That you have visited the Pages
  • Your behaviour and interests on the Pages
  • Information available on your profile, including your name, gender, civil status, workplace, interests, image, and your city
  • IP address and technical information about the browser you use

4. What is the purpose of the processing of your personal data?
Guldmann also uses your personal data to improve products, improve the Pages and make surveys, prepare statistics, develop and protect Guldmann's services and products, including based on your feedback. In this connection, Guldmann uses aggregated information made available by Meta, LinkedIn, Google, and Vimeo, respectively, through their cookies, e.g., information about age, gender, relationship status, job, lifestyle, areas of interest and information about purchases and geographical information.

Meta, and Linkedln process your personal data to improve their ad systems and to provide Guldmann with statistics prepared by Meta and  Linkedln based on your visit to the Pages for the purpose of posting ads and adapting the activities on the Pages. Via cookies, Guldmann, Meta and Linkedln, respectively, get information about how you interact with the Pages and their applications so that Guldmann, Meta and Linkedln, respectively, can adapt the content on the Pages and develop functions that you might be interested in.

5. What is the legal basis for the processing?
Guldmann processes your personal data to pursue Guldmann’s legitimate interests in being able to communicate with and market us to you on our social media profiles, as well as our legitimate interest in improving our products and services(Article 6(1)(f) of the General Data Protection Regulation).

For information regarding LinkedIn and Meta’s legal bases, please refer to their respective privacy policies.

6. Retention period
We keep your enquiries, which are not publicly posted, for up to 2 years. However, the information can be stored for a longer period in anonymised form.

We encourage you to delete comments, likes, and other interactions you have left on our profile yourself if you no longer want them shown on our pages. Guldmann does not delete such publicly available interactions.

Please see the privacy policy of each social media provider for information on how long they store your personal data.

7. Who will receive my personal data?Guldmann may disclose your personal data to third parties that, subject to agreement with Guldmann, provide relevant services. These may be IT providers, email providers and marketing providers. Such service providers will only process personal data in accordance with our instructions as provided in the concluded data processor agreements.

Guldmann will generally not disclose your personal data to any third parties without your consent. However, in some circumstances and subject to legislation, Guldmann may be required to disclose your personal data to:

  • The police
  • Attorneys
  • Auditors
  • Courts
  • Public authorities
  • Potential buyers
  • Consolidated companies

If Guldmann transfers your personal data to data processors or data controllers in countries outside the EU/EEA that do not provide adequate protection, such transfer will be based on the EU-U.S. Data Privacy Framework or the European Commission’s standard contracts which you may obtain a copy of by contacting us. If you have any questions about the basis for transfers to countries outside the EU/EEA please contact us as stated above in section 2.

Information as to who Meta and Linkedln may each share personal data with, including information regarding any transfers to recipients outside the EU/EEA is available in their respective privacy policies.

8. What are my rights?
Under the data protection legislation, you have a number of rights:

  • You always have the right to access the personal information which Guldmann and Meta and Linkedln, respectively, process about your subject, however, to certain statutory exceptions
  • You have a right to object to the collection and further processing of your personal data
  • You have the right to have your personal data rectified, erased, or blocked
  • In some cases, you have the right to restrict the processing of your personal data
  • You can withdraw any consents you may have given at any time. We will then delete your personal data unless we may continue the processing on another basis. Instagram, LinkedIn, Vimeo and YouTube each provide a number of privacy settings which we encourage you to explore and use.
  • You have the right to receive personal data about yourself and in some cases to have any personal data which you have provided to us transferred to another data controller (data portability)

8. Whom do I contact?
According to Meta’s and Linkedln’s, general setup and the agreements made by Guldmann with each of these providers, you need to contact the provider of the relevant service (Meta or Linkedln) if you want to exercise your rights. The reason is that only the provider is functionally able to take the steps required to respond to most of your requests.
However, if you believe that Guldmann can respond to your request, please do not hesitate to contact us.

If you wish to submit a complaint about the way in which we process your personal data, please contact us.

You may also lodge a complaint to the data protection authority in your country. You can find a list of European data protection agencies and their contact information here.


February 16th, 2024.

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