On behalf of the business magazine FOKUS-MONEY, the IMWF Institute for Management and Economic Research conducted a 12-month study to listen to German-speaking customers' public communication on social media about brands and companies.
For this, a total of 7 million mentions, 63 million likes, and 2.6 million emojis were recorded and evaluated with the help of artificial intelligence, in addition to statements on the dimensions of quality, price, and service.
The result is clear:
The Guldmann brand is ranked first in the lifting and care systems sector with 100 out of 100 possible points and therefore has been awarded the gold rating.
All other brands examined and compared with Guldmann in the same industry received less than the score required for a ranking and therefore do not find a mention by name in the study. This means: The Guldmann brand is unrivalled in the perception of German customers throughout the industry.
The IMWF Institute, which was commissioned with the study, is a certified expert for Europe-wide, AI-based, and scientifically tested analyses of the image and reputation of brands and companies.